OPEN POSITION: Marketing & Communications Manager

By May 21, 2018Careers
Agape heals

The time has come for Agape to add another superstar to the team as we continue to change the world with horses.

This is a brand new, just created, we-need-it-because-we’re-growing position. Reporting to the Executive Director (ED), the Marketing & Communications Manager (MCM) is responsible for the development and execution of all marketing and communications strategies to grow the base of philanthropic support and increase public awareness of Agape. The MCM also builds and manages brand identity and all aspects of marketing communication to raise awareness of the organization and its programs throughout all counties in Central Indiana that we serve. We are in need of a dedicated individual ready to take charge of developing, executing and maintaining marketing strategies to help us continue to meet our goals.

We enjoy coming to work; we love what we do. We love working with each other; we love our donors, riders and families, volunteers, and of course, our horses. We’re motivated by a larger vision, a purpose that continually pushes us to be better and grow stronger. We’re looking for someone that can not only do the job detailed below but share that same passion and drive. Someone who is humble and hungry to create amazing, life-changing experiences for others through partnering with horses. Your ability to lead, develop, cultivate relationships, and execute on a plan will be pretty important. The ability to effectively communicate our mission and tell our story to engage donors to partner with us is critical. We need a highly self-directed, outcomes-oriented, team builder and leader (that’s a lot of buzz words) committed to Agape’s mission and vision.

LOCATION:

Cicero, IN

STATUS:

FT/Exempt

COMPENSATION:

Competitive Salary + Benefits

REPORTS TO:

Executive Director

OUR VISION: Why we do what we do

We believe that lives can experience healing and joy in an environment where unconditional love and the wonderment of a horse connect, creating a haven for unbridled hope.

OUR MISSION: How we do it

Agape cultivates personal growth by strengthening the mind, body, and spirit through unique horse-facilitated experiences.

PRIMARY RESPONSIBILITIES

Market Research & Analysis

  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback
  • Gather and analyze stakeholder insights (donors, volunteers, and clients)
  • Take calculated risks based on data-driven analytics

Brand Management

  • Ensure that all communications and brand messaging efforts for Agape are consistent, clear, and in alignment with Agape’s brand and values across all Agape locations and constituents.
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
  • Identify brand execution opportunities such as on products, textile, print, and digital
  • Responsible for managing and promoting at least two annual fundraising events.
  • Responsible with the ED to grow positive awareness of the organization and strengthen its reputation with clients, funders and the communities we serve.

Demand Generation

  • Nurture and enrich all external perceptions of the company and growth of market share
  • Engage stakeholders on social media and other digital platforms
  • Drive overall CRM and direct marketing
  • Collaborate with team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities

Program Development

  • Plan marketing and branding objectives
  • Prepare marketing and fund development strategies alongside Executive Director
  • Develop and execute a comprehensive marketing plan that includes events, media relations, press releases, social networking, Annual Report, website, newsletters, and branding.
  • Prepare and adhere to budgets
  • Measure against program objectives and interpret those results into actionable outcomes

Website, Digital Design & Collateral Development

  • Oversee creation and delivery of press releases, digital marketing initiatives and campaigns, and other marketing materials
  • Oversee creation and execution of digital creative including website management and updates, email marketing, social media marketing, and online advertising
  • Manage merchandise & apparel inventory & design
  • Lead all areas of content generation across all media platforms

QUALIFICATIONS & SKILLS REQUIRED

Preferred Qualifications

  1. Marketing or design related degree (preferred);
  2. Fundraising experience or certification (preferred).
  3. Experience in Equine-Assisted Therapy industry and/or PATH Intl. preferred.
  4. 3-5+ years experience in marketing and/or development and fundraising with demonstrated success; proven experience in marketing
  5. Excellent oral and written communication and interpersonal skills.
  6. Successful track record and tangible experience of having expanded and cultivated existing relationships over time.
  7. Demonstrated excellence in organizational, leadership, and communication skills.
  8. Working mastery of software application programs including: Salesforce, WordPress, Hootsuite, Bloomerang, MailChimp, and Google Drive.
  9. Flexible and adaptable style; a leader who can positively impact both strategic and tactical initiatives.
  10. Ability to work both independently without close oversight, but also a team player who will productively engage with others at varying levels within and outside Agape.
  11. Energy and passion for Agape’s mission is essential.
  12. Strong organizational and time management skills with exceptional attention to detail.
  13. Focus on serving donors, staff, Board members and riders is a must.
  14. Should have an authentic and mature relationship with Jesus Christ that is consistent in both one’s personal and professional environments.
  15. Must align with Agape’s philanthropic vision and values (shared below).

Benefits at Agape

  • Genuine, caring, and collaborative dynamic team environment
  • Amazing and supportive community stakeholders
  • Travel around central Indiana due to Agape’s multiple locations
  • Flexible schedule and work environment
  • Generous PTO, vacation and holidays benefits
  • Love horses? Love the outdoors? Love people? – we have all of that. Every. Single. Day.
  • Be a part of a unique mission where you witness incredible growth and healing through a loving, supportive environment unmatched anywhere else

Preferred Competencies

  • Computer/technology proficiency (ex: Google Drive, Salesforce, MailChimp)
  • Experience with a donor management system (Bloomerang)
  • Communication skills, written and oral
  • Ability to work both independently without close oversight, but also a team player who will productively engage with others at varying levels within and outside Agape.
  • High energy, positive, “can-do” attitude
  • Flexibility
  • Organizational and time management skills
  • Attention to detail
  • High degree of initiative
  • Savvy, mature and emotionally intelligent
  • Strong interpersonal, relationship building, and communications skills

AGAPE’S PHILANTHROPIC VISION

Agape will be a culture that views philanthropy as a values-based process where donors invest in Agape when they feel compelled to give because their interests match our needs. Here, philanthropy is inspired by values; relationships uncover shared values; fundraising provides opportunities to act on those values. It is measured by impact (what it does), not by amount (how much). At Agape, we believe that everyone – including donor champions, staff, Board members, volunteers, and clients – is an ambassador of donor-focused relationships and an advocate for mission-focused results.

Fundraising at Agape is: the right person asking – the right prospective donor – for the right gift – for the right program – at the right time – in the right way.

AGAPE’S PHILANTHROPIC VALUES

Agape has adapted the following philanthropic values from Mission Increase Foundation. Agape holds a biblical worldview and these values steer our view on development toward a genuine understanding of fundraising as a partnership with donors.

  • Every act of giving is first and foremost a statement about the faithfulness of God.
  • Transformational giving is based on the abundance and trustworthiness of God, not a theology of scarcity.
  • It is better to give than to receive.
  • Champions connect with Agape for the purpose of enhancing their mutual impact on the cause, not primarily for the purpose of funding organizations to impact the cause on their own.
  • Giving is not the process but rather the result of the process of a champion being comprehensively coached to share the cause effectively within his or her sphere of influence.
  • Giving is learned, not latent in champions.
  • Champions connect with each other and with Agape not according to the amount of their giving but by the degree of comprehensive personal ownership they are exhibiting in the cause.
  • Fund raising to us is stewarding meaningful relationships with our donors whose giving decisions are intentional and life-enhancing.
  • Everyone’s a storyteller – able to communicate our case clearly, simply, and emotionally about Agape and our impact.
  • Everyone is a fundraiser – seeking, cultivating, and deepening relationships with champions who invest in our mission.

For general questions/comments, reply below; otherwise…   Submit your resume

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